Program Primetime for Big Data 2024

21 / 11 / 2024 | NTK, Prague

Thursday - 21 / 11 / 2024

08:00-09:00

Registration, breakfast, networking

09:00-11:00

Part A

Moderation:
Daniel Stach , Česká televize
Getting Ready for the AI Era: Developing Skills for the Future
Jiřina Nedbálková
Jiřina Nedbálková Personalization Chapter Lead, Retail Segment Tribe, KB
09:00-11:00

Getting Ready for the AI Era: Developing Skills for the Future

What will it be about?

Are you ready for the AI era and the challenges it brings? Understanding and adapting to AI technologies require specific professional competencies. For instance, data literacy is crucial for interpreting and leveraging data effectively. Critical thinking helps in making informed decisions and solving complex problems. Technical skills, such as programming and machine learning, are essential for developing and managing AI systems. And creativity drives innovation and the ability to think outside the box.  

How can you stay efficient and aligned with the rapid pace of technological development? Continuous learning and upskilling are the key. Jiřina will share a recipe for (self)development, helping you navigate and thrive in this dynamic landscape.

Jiřina Nedbálková

Jiřina Nedbálková

Personalization Chapter Lead, Retail Segment Tribe, KB
Master Data Management: The Essential Key to AI Success
Rainer Packbier
Rainer Packbier Business Consultant Masterdata Management, Dun & Bradstreet Deutschland
09:00-11:00

Master Data Management: The Essential Key to AI Success

What will it be about?

Master Data Management (MDM) plays a crucial role in ensuring the success of artificial intelligence (AI) projects. It provides a solid foundation by guaranteeing consistency, accuracy, and quality in the data that AI models are built upon. This creates reliable conditions for predictions and decision-making. MDM also enables a single source of truth, improving decision-making efficiency and minimizing the risk of errors and inconsistencies. Additionally, it supports the scalability of AI projects by simplifying data integration and significantly reducing the time and costs associated with data preparation.

Rainer Packbier

Rainer Packbier

Business Consultant Masterdata Management, Dun & Bradstreet Deutschland
How Data Governance Can Cure Your Data Cost Headaches
Kateřina Ščavnická
Kateřina Ščavnická Engineering Lead, Kiwi.com
09:00-11:00

How Data Governance Can Cure Your Data Cost Headaches

What will it be about?

Tired of those sky-high data costs? Join us for a talk on how smart data governance can be the cure for your data headaches. We'll dive into the challenges of managing data in the AI era, share real-world examples, and highlight how concepts like data contracts and a semantic layer can enhance efficiency and improve data quality. We'll also discuss how treating data as a product and focusing on what's truly important can make all the difference. Don’t miss out on this chance to learn more on how to streamline your data management.

Kateřina Ščavnická

Kateřina Ščavnická

Engineering Lead, Kiwi.com
Always data? Always SAS!
Luděk Šafář
Luděk Šafář CE Customer Advisory Lead, SAS
Dalibor Šrámek
Dalibor Šrámek CE Customer Advisory Manager, SAS
09:00-11:00

Always data? Always SAS!

What will it be about?

Data quality and trustworthiness. Security, privacy, disclosure, data integration. We all know we should do it, but do we? We at SAS do! For a long time now! And we have a brand new platform that combines the best of SAS' historical strengths with the latest trends in data analytics. We can look at data in a whole new way, combining the entire cycle from data governance to ModlOps in one place. And we do this for both code-positive and business users. We successfully integrate Python and R, and thanks to openness combined with enterprise robustness, we can drive innovation even where it might squeak at first. Come and see how SAS can help you!

Luděk Šafář

Luděk Šafář

CE Customer Advisory Lead, SAS
Dalibor Šrámek

Dalibor Šrámek

CE Customer Advisory Manager, SAS
Beyond Dashboards: Building Interactive Data Applications in Hours
Vojta Tůma
Vojta Tůma CTO, Keboola
09:00-11:00

Beyond Dashboards: Building Interactive Data Applications in Hours

What will it be about?

Accelerate your path from idea to proof of concept. Our platform empowers you to build working data application prototypes at lightning speed, revolutionizing how you bring your business ideas to life. Transcend the limitations of conventional dashboards. Craft data applications with embedded logic and bi-directional control through reverse ETL.

Vojta Tůma

Vojta Tůma

CTO, Keboola
11:00-11:30

Coffee break

11:30-13:30

Part B

Moderation:
Daniel Stach , Česká televize
Power BI Copilot: Revolutionizing the way analysts work
Michaela Onuferová
Michaela Onuferová Account Executive, Microsoft
11:30-13:30

Power BI Copilot: Revolutionizing the way analysts work

What will it be about?

Since the boom began in November 2022, generative AI has proven to be an excellent assistant in many areas, but most of the hyped scenarios involve working with text. In the demos, we'll see what Copilot looks like in Power BI and how generative AI can save analysts work, from writing code to working with interactive dashboards.

Michaela Onuferová

Michaela Onuferová

Account Executive, Microsoft
AI in e-commerce: how it can help your business grow
Michal Mašika
Michal Mašika Director of Product: Mobile and Innovation Director, Notino
11:30-13:30

AI in e-commerce: how it can help your business grow

What will it be about?

Artificial Intelligence (AI) is playing an increasingly important role in the digital world, but its true capabilities are often hidden behind generic definitions. During his presentation, Michal will share concrete examples of how AI is transforming daily operations at Notino. He will show how it is being used to streamline processes, improve customer experience and increase revenue. Come, be inspired and discover how AI can make your business more competitive. Don't miss this unique opportunity to learn how technology is shaping the online business landscape.

Michal Mašika

Michal Mašika

Director of Product: Mobile and Innovation Director, Notino
Beat the competition: geolocation and web data as your trump card
Radovan Oprendek
Radovan Oprendek Head of O2 Media & Data Monetization, O2
11:30-13:30

Beat the competition: geolocation and web data as your trump card

What will it be about?

Do you know how often customers return to your store, or rather go to your competitors? How many loyal users has your app compared to the competition's? How do customers behave in shopping centres and business parks, where do they come from and how long do they stay? At O2, we need to be data experts to get our services right. But also other businesses can benefit from our approach. We'll use real-life examples to show how we can effectively select locations for stores, optimize shopping centre marketing or plan outdoor advertising campaigns. Then, in the online world, how can customers stay loyal to a brand and where they can eventually go

Radovan Oprendek

Radovan Oprendek

Head of O2 Media & Data Monetization, O2
Where to start a business? How to use card transaction data to find business leads
Martin Hlůže
Martin Hlůže Global Head of Customer Success for Economic and Locations Insights, Mastercard
11:30-13:30

Where to start a business? How to use card transaction data to find business leads

What will it be about?

We will focus on the practical use of data analytics and artificial intelligence to support entrepreneurs. We will present the innovative "Where to Start a Business" platform, which uses anonymised, aggregated card transaction data to help entrepreneurs find the best locations for their business. The platform will demonstrate how a data-driven approach is transforming business strategies by improving decision-making, minimising risk and optimising resource utilisation.

Martin Hlůže

Martin Hlůže

Global Head of Customer Success for Economic and Locations Insights, Mastercard
Cookies? Potato Chips! Be Data dDiven
Jan Lajka
Jan Lajka Data Director, FTV Prima
Jan Tuček
Jan Tuček jednatel, NADA Research
11:30-13:30

Cookies? Potato Chips! Be Data dDiven

What will it be about?

Thanks to the unique combination of national data with PRIMA Group's content viewing data, it is possible to target TV advertising just like in digital. Big Data unlocks the potential of the online world for offline TV. Choose your target audience and we will reach them. ALWAYS NATIONAL DATA!

Jan Lajka

Jan Lajka

Data Director, FTV Prima
Jan Tuček

Jan Tuček

jednatel, NADA Research

Honza je ředitel výzkumné agentury STEM/MARK, kam roku 2003 přišel z pozice místopředsedy Českého statistického úřadu. Pod jeho vedením se agentura stala jedním z lídrů v oblasti marketingového výzkumu v České republice. Ve STEM/MARK, European National Panels i v NADA Research využívá své bohaté zkušenosti s výzkumem a analýzou dat v tuzemském i mezinárodním kontextu.

13:30-14:30

Work lunch

14:30-16:00

Part C: Panel Discussion

Moderation:
Daniel Stach , Česká televize
The hidden wealth of data: How to unlock its full potential for growth and innovation
Panelists:
14:30-16:00

The hidden wealth of data: How to unlock its full potential for growth and innovation

What will it be about?

Organisations are sitting on vast amounts of data. But only those who can use it effectively can achieve rapid growth and major innovation. In this panel, top experts from different industries will present how to use artificial intelligence and modern data platforms to unlock the full potential of data. We will hear how retail companies such as Alza, as well as representatives from the banking sector, are using AI to innovate and optimise processes. We'll discuss how intelligent data solutions can help both large and small companies create new business opportunities and gain competitive advantage. Be inspired by examples of how to turn data into a tool to drive business growth.

16:00-17:00

Cocktail