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Brand Management 2017: Meeting of Those who Stand Firmly Behind their Brands

Brand Management 2017 conference will take place on September 20, at Slovanský dům in the centre of Prague. The complete program has been just revealed bringing the keynote Rita Clifton, who was named brand guru by The Financial Times, and other leading marketing experts. New discussion model will be presented – Rita will be grilling three successful brands in different stages of evolution that are managing their global marketing from the Czech Republic (Baťa, Ugo, and Notino).


Back to Brands!

Brand Management 2017 conference will focus on strengthening of brands


To be simple is not simple, but allows to create an irresistible brand

Praha 23rd September 2016. Nearly 400 marketers, brand managers and experts in brand development have visited this year's Brand Management. The keynote speaker - Ken Segall introduced the magical concept of simplicity, inspired by more than 10years of his collaboration with Steve Jobs, summarised in his new book, Think Simple (participants received the book as a gift).


The program of Brand Management 2016 published

Balanced representation of industries and companies in different stages of development promises a very interesting discussion about managing of brands.


Think Simple! Bestseller by Ken Segall published in Czech

Prague 20. 7. 2016; A few weeks ago Ken Segall has published his new book "Think Simple – How smart leaders defeat complexity". By the end of September the book will appear also in the Czech translation. Ken will personally come to Prague to present the key ideas of the book at Brand Management conference on September 21, 2016.


Brand Management 2016 conference helps with the development of irresistible brands

Brand Management 2016 plans to focus on creation and further development of truly irresistible brands. And the basic formula is announced in advance: make it SIMPLE. Steve Jobs made it, why not brand managers and other marketing professionals engaged with the developments on the Czech and Slovak markets? After the last year´s success of Jim Stengel, the organizers from Blue Events have invited another star of global marketing, Ken Segall, the man closely involved with the phenomenal success of Apple and other big brands, and just now has published his new book “Think Simple". Apart from this key note, Brand Management will bring a line-up of other amazing speakers and panelists, creators of brands – company owners, marketing directors and of course, also brand managers.


Successful brand = ambitious goals + understanding of customers + being always at hand ... and with lots of energy!

Blue Events, the market leader in the field of marketing conferences, has decided to expand the portfolio with a new project: Brand Management.


A world-renown leader in brand management to appear at the Brand Management conference premiere

The first Brand Management conference that will take place on the 23rd of September 2015 at Slovanský dům in Prague is bringing Jim Stengel.


How to bring joy back to marketing? Think differently and don’t be afraid to involve others

The 16th year of the Marketing Management conference was dedicated to the question of how to bring joy back to marketing.


What kinds of ads are bringing joy to consumers?

This year ´s Marketing Management conference that will take place on May 14, 2015 in ARCHA theatre, will bring an overview of the best campaigns that have attracted marketing experts compared with those that were attractive for consumers.


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