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Modern brand is clear, coherent and fair- fulfilling what has promised

The target of the third year of Brand Management was to uplift the importance of brands as an integral part of the company management and company strategy, projected into products, services, people, environment and communication. Among 14 speakers the biggest star was Rita Clifton, who has not just given the best speech but also moderated a unique debate of three prestigious brands that control their global marketing from the Czech Republic. Successful employer branding was interestingly presented by Pavel Stratil, CEO of Lidl. More than 400 participants of this year's Brand Management actively participated in the panel discussions concentrated mainly on how to elevate the role of brands so as to bear the attributes of clarity, coherency and leadership.


Historic Centre of Prague – 25 years in the UNESCO World Heritage List

The capital city of Prague and the publishing house MCU in Český Krumlov invite you to the exhibition of the photographer LIBOR Sváček, which was opened on the occasion of this year's 25th anniversary of the inscription of the historical centre of Prague, on the UNESCO list of world cultural and natural heritage sites.


Prague is celebrating the 25th anniversary of inscription of the Historic Centre of Prague in the UNESCO World Heritage List

This year the historic centre of Prague is celebrating the 25th anniversary of its inscription in the UNESCO World Heritage List. This significant Jubilee will be recapped at the beginning of December, when the conference entitled Prague –World Heritage City 2017 will be organized in the New Building of the National Museum in Prague. In parallel with the Conference, the exhibition will take place on Wenceslas square showing the unrealised architectural projects, and also the publication of interviews about Prague in the view of different scientific disciplines will be published.


Brand Management 2017: Meeting of Those who Stand Firmly Behind their Brands

Brand Management 2017 conference will take place on September 20, at Slovanský dům in the centre of Prague. The complete program has been just revealed bringing the keynote Rita Clifton, who was named brand guru by The Financial Times, and other leading marketing experts. New discussion model will be presented – Rita will be grilling three successful brands in different stages of evolution that are managing their global marketing from the Czech Republic (Baťa, Ugo, and Notino).


Back to Brands!

Brand Management 2017 conference will focus on strengthening of brands


To be simple is not simple, but allows to create an irresistible brand

Praha 23rd September 2016. Nearly 400 marketers, brand managers and experts in brand development have visited this year's Brand Management. The keynote speaker - Ken Segall introduced the magical concept of simplicity, inspired by more than 10years of his collaboration with Steve Jobs, summarised in his new book, Think Simple (participants received the book as a gift).


The program of Brand Management 2016 published

Balanced representation of industries and companies in different stages of development promises a very interesting discussion about managing of brands.


Think Simple! Bestseller by Ken Segall published in Czech

Prague 20. 7. 2016; A few weeks ago Ken Segall has published his new book "Think Simple – How smart leaders defeat complexity". By the end of September the book will appear also in the Czech translation. Ken will personally come to Prague to present the key ideas of the book at Brand Management conference on September 21, 2016.


Brand Management 2016 conference helps with the development of irresistible brands

Brand Management 2016 plans to focus on creation and further development of truly irresistible brands. And the basic formula is announced in advance: make it SIMPLE. Steve Jobs made it, why not brand managers and other marketing professionals engaged with the developments on the Czech and Slovak markets? After the last year´s success of Jim Stengel, the organizers from Blue Events have invited another star of global marketing, Ken Segall, the man closely involved with the phenomenal success of Apple and other big brands, and just now has published his new book “Think Simple". Apart from this key note, Brand Management will bring a line-up of other amazing speakers and panelists, creators of brands – company owners, marketing directors and of course, also brand managers.


Successful brand = ambitious goals + understanding of customers + being always at hand ... and with lots of energy!

Blue Events, the market leader in the field of marketing conferences, has decided to expand the portfolio with a new project: Brand Management.


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